Case Study: Integrated Strategy

              in the Hospitality Industry               

An integrated strategy to drive revenue and keep operations running.

Our Main Mission:          

This client in the restaurant and hospitality space came to Pollinate Marketing in 2020 with a desire to creatively raise revenue to support their staff during ongoing shutdowns, both mandated and caused by other difficulties that the pandemic continued to present.

Pollinate Marketing created a sub-brand, brand messaging and an integrated digital strategy for this client’s establishments to drive revenue and keep operations running.

New Ideas                                                                                             

Pollinate marketing created a sub-brand & brand messaging that drew from the client’s core values. With this Go-Fund-Me style campaign, community members were invited to invest in a $100, $1000 or $5000 pledge, which would be redeemable at any of the client’s establishments starting in April 2021. In addition, donors would receive monthly surprises and delight items, available for pick up through the end of March. The tactics used to market the this campaign leveraged organic social media, brand messaging and design, campaign landing page, and email marketing. The campaign generated $17k in profit.

Brand Messaging                                                                               

Pollinate Identified the name, visual identity and voice of the campaign through a deep dive into the client’s guiding values. It was imperative that all messaging was transparent, sincere and hopeful while bringing the community together.

Sometimes investing isn't just about money, it's about making a commitment to keep on going, and that's exactly what this client invited the community to do when they created the aforementioned campaign.

Methodology & Results:    

Organic Social Media                                                       

Pollinate Marketing designed the campaign logo and verbiage that we then posted to all three accounts to drive the maximum amount of traffic and reach.

  • Establishment #1 social reach - 3,385

  • Establishment #2 social reach - 1,061

  • Establishment #3 social reach - 1,379

Website                                                                         

  • 1,421 views

  • Time on page: 2:15

  • Total Sales: $16,800

Email Marketing Results                                                 

  • Email #1 - 296 clicks, 167 unique, 1765 opens

  • Email #2 - 138 total clicks, 93 unique, 2521 opens

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