The Ecosystem Audit
See What’s Working, What’s Wasted, and What’s Holding You Back.
Most properties have all the pieces: organic social, email campaigns, paid ads.
But nothing works together, nothing compounds. And you're not sure what's driving reservations and what's just keeping you busy.
We look at the full ecosystem: brand positioning, guest journey, channel performance, and competitive gaps. Then we deliver a prioritized plan that shows you exactly where to focus next.
Your marketing is an ecosystem: let us look at the entire thing.
Our ecosystem audit is a great entry into the Pollinate strategy. Get to know us first and allow us to audit your marketing ecosystem.
Investment: $750-1,500 based on property scope
what’s included:
Brand positioning and messaging assessment
Guest journey mapping and conversion analysis
Channel performance audit (social, email, paid, website)
Competitive analysis in your specific market
Prioritized action plan with clear next steps
2-3 week turnaround
“Pollinate Marketing has been and is a godsend for us. We are a new company in an industry that needs advisement and guidance. We have received creative and responsive service in regards to our website, our branding, and our social media. Pollinate Marketing has been working with us to achieve our ongoing goals and keeps us focused on the tasks at hand to create the best digital marketing possible.”
– H.B. Pasley, Pasley Commercial Interiors
When a marketing audit Makes Sense:
You're working with an agency, but something feels off. You're posting, but can't feel confident it’s building your brand or translating to bookings. You want to know what's worth keeping and what's holding you back before making any big changes. Or you're doing it in-house, and you've hit the ceiling.
This is for you if:
You’re working with an agency but something feels off.
You’re posting consistently but unsure if it’s building demand.
You want clarity before making major changes.
You’re handling marketing in-house and have hit a ceiling.
How to Get Started with Pollinate Marketing
Start with a consult.
Share your property, your current marketing efforts, and what you’re aiming for.
We map your ecosystem.
We identify where brand, organic, and paid can work together, and where you’ll see the clearest path to revenue.
Receive a semi-custom proposal.
You’ll see recommended pillars (strategy, organic, ads, email), clear deliverables, and investment options.
Launch, learn, refine.
We move into a 3–6 month engagement where we implement, measure, and optimize against shared goals.
Ready for your marketing that will make you feel as at-home as your guests?
Reach out to us today.