Boutique Marketing Services for Your Hospitality Brand
By pairing identity-first strategy with ongoing execution, we make sure every touchpoint - social, ads, email, web, and creator partnerships, is telling the same story, aimed at the same guest, and tied back to revenue.
Your brand has built something people rave to their friends about.
The kind of place that shows up in group texts: “You have to stay here” and “We’re celebrating there next time.” Guests love it, staff believes in it, but online? It’s just not shining the way it should.
Pollinate Marketing exists to make hotels and restaurants feel as good online as they do in real life.
The kind of places guests rave about, remember by name, and bookmark for next time. We build identity-first, hospitality-only marketing where brand, social, email, and paid all pull in the same direction.
Creating a digital presence that stops blending in, starts sounding unmistakably like you, and reliably turns that energy into bookings, covers, and loyal regulars.
Our proposals are semi-custom, but anchored in one thing: giving your brand a consistent, conversion-ready presence across the channels that matter most.
Our Customizable, Flexible Services
Think of these as building blocks, not rigid packages. Most clients work with us on organic social as a foundation, then layer in additional touchpoints for reach, proof, and conversions.
Organic Social Media & Content
Strategy, planning, and content that make your brand feel alive online, so guests see themselves in your brand before they ever walk in.
email newsletters
Newsletters, offers, and automated flows that keep you top of mind and bring guests back, not just in once.
Influencers & UGC
Systems for capturing, curating, and commissioning content from aligned creators, building trust and social proof at scale.
guest retention strategy
Keeping guests happy within the hotel with marketing via on-brand content.
social & search Ads
Highly targeted campaigns that turn attention into action, with clear tracking from ad spend to bookings, covers, and inquiries.
web & landing experience
Light-touch web design, optimization, and landing experiences that connect your story to an easy, intuitive path to book or reserve.
Our three marketing pillars
1. Your brand, clearly defined
We start by getting clear on who you are, who you’re for, and how that should show up online. This is where we shape your identity-first strategy; positioning, voice, guest profiles, and the storylines that anchor everything else.
What this gives you: a focused brand and marketing direction your customers can remember and hold as their own. Our brand strategy helps your customers see their visit as an extension of who they are, not just a place to sleep or eat.
2. An always-on presence guests can feel
Next, we make your brand visible and consistent in the places your guests already are. Organic social is usually the heart of this, supported by UGC, influencer content, and (when it makes sense) email to stay in touch between visits.
What this gives you: a living, breathing presence that feels like your property or restaurant, not just a grid of pretty photos, but a personality guests recognize, remember, and develop a relationship with.
3. A measurable engine for growth
Once the foundation is in place, we layer in paid social and PPC to drive direct bookings, covers, and inquiries. Ads are where we can be most precise and trackable, tying your investment directly to revenue and demand.
What this gives you: a clear line from marketing activity to results, with campaigns and landing experiences that are built from your brand (not slapped on as an afterthought).
“We first witnessed Bonnie Singleton and the Pollinate Marketing team serving another business that we admired here in Colorado Springs. Yes, they produce excellent social collateral and have helped us upgrade our social media presence, but more importantly they've helped us develop a strategy to capture more ideal client leads so that we can make every marketing dollar count. Hire them.”
– H.B. Pasley, Pasley Commercial Interiors
What makes marketing with us different?
We’re solving problems like inconsistent marketing, generic messaging, underperforming or nonexistent ads, and a lack of clear connection between your digital presence and actual revenue.
Brand first, channels second
Most agencies start by “doing more marketing”; we start by making sure your brand is actually distinct and well-positioned for the guests you want to attract.
Strong hospitality brands see meaningful performance gaps—top-performing hotel brands have achieved cumulative RevPAR premiums of 40%+ over weaker brands in their tier, which compounds over time.
A tight ecosystem, not a million services
Instead of spreading efforts across every possible channel, we focus on the mix that your specific property needs most.
We only offer marketing options that most directly impact bookings and covers: brand, social, email, and paid media.
UGC and influencers woven into your identity
Many teams treat UGC and influencers as side campaigns rather than part of the core brand.
We integrate guest content and creator partnerships into your main story, knowing consumers are 2.4 times more likely to see UGC as authentic than brand-created content, and 84% say they’re more likely to trust a brand that uses UGC in its marketing.
Creative tied clearly to revenue
A lot of reporting stops at impressions and clicks, which doesn’t help you make business decisions.
We connect our work to hospitality-specific outcomes: direct bookings, room nights, covers, and repeat visits.
How to Get Started with Pollinate Marketing
Start with a consult.
Share your property, your current marketing efforts, and what you’re aiming for.
We map your ecosystem.
We identify where brand, organic, and paid can work together, and where you’ll see the clearest path to revenue.
Receive a semi-custom proposal.
You’ll see recommended pillars (strategy, organic, ads, email), clear deliverables, and investment options.
Launch, learn, refine.
We move into a 3–6 month engagement where we implement, measure, and optimize against shared goals.
The Ecosystem Audit
The Ecosystem Audit
See What’s Working, What’s Wasted, and What’s Holding You Back.
Most properties have all the pieces: organic social, email campaigns, paid ads. But nothing works together, nothing compounds. And you're not sure what's driving reservations and what's just keeping you busy.
This is for you if:
You’re working with an agency but something feels off.
You’re posting consistently but unsure if it’s building demand.
You want clarity before making major changes.
Or you’re handling marketing in-house and have hit a ceiling.
Ready for your marketing that will make you feel as at-home as your guests?
Reach out to us today.