Colorado Springs Therapy Practice — Health & Wellness
Tripled New Patients in 90 Days, Without Spending More on Ads
"We had to REDUCE ad spend after 90 days so that we could hire to accommodate the increased lead flow!"
— Practice Leadership
The Client
A large-scale health and wellness practice in Colorado Springs offering therapy services for teens and adults across a wide range of mental health needs. With a growing team of clinicians and a full patient roster to fill, they needed their marketing to work as hard as the people behind it.
Services
Google Ads Strategy
Conversion & Tracking Optimization
Brand Identity
Website Redesign
The Results of Thoughtful Marketing
Spoiler alert - here are the results for this Colorado Springs therapy practice. Plus, we built full visibility into every marketing dollar — with the ability to scale up or down based on clinical capacity
Tripled Patients
Tripled monthly new patients — from 14 to 44 — in 90 days
Cut Patient Acquisition Costs
Cut patient acquisition cost from $46 to $10
Saved $3,600+ Annually
Saved $3,600+ annually by eliminating underperforming campaigns in week one
55% Increase
Increased lead-to-patient conversion rate by 55% (33.3% → 51.8%)
Grew Montly Lead Volume
Grew monthly lead volume from 42 to 85
The Challenge
They came to us knowing something wasn't working — but without the data to see exactly where or why.
Conversions weren't clearly defined within Google Ads, so performance was essentially invisible
Booked clients weren't being tracked month over month — there was no way to measure what was actually working
Ads were being served to broad keywords and channels that weren't reaching the right patients
Leads had dropped off, but there was no visibility into where, why, or how to fix it
Every month, $644 was going out the door with no clear return.
The problem wasn't the budget — it was the system.
The Pollinate Approach
Before changing a single ad, we built a clear tracking and attribution system so we could actually see what was happening at every step of the patient journey.
From there, the picture came into focus fast. We cut wasteful campaigns within the first week — saving $3,600+ annually and redirected focus toward the keywords, channels, and targeting parameters that were actually moving people toward booking.
In parallel, we refreshed the brand identity and website to better reflect the practice's voice, build trust with prospective patients, and remove the friction standing between a site visit and a scheduled appointment.
Within 90 days, the practice had more patients than they had capacity for.
What started as a scattered ad spend became a predictable, scalable patient acquisition system. The practice now has clear data, a brand presence that converts, and a marketing engine they can actually trust.
The highest compliment? After 90 days, they had to reduce ad spend — not because it wasn't working, but because they needed to hire more clinicians to keep up with demand.